The DRA is set to become the preeminent drone racing brand on the African continent. Initially focused on launching in South Africa, we have plans to launch within the next twelve months in East and West sub-Sahara Africa.
The DRA is looking to partner with Strategic Partners whose intention is to align their brand, products, services and expertise with this dynamic form of sport meeting technology that is capturing the consumer’s attention.
Internationally, drone racing is catching up to e-sports and consumers are buying in. We are looking for DRA Partners that want to associate their brand with this emerging sport from the outset.
These partners will play a key role in our growth and development, and we will look to a range of brands and companies to identify opportunities and ways to get involved.
What we can offer DRA Partners
Our partnership strategy is to forge deep, strong relationships with a small number of founding Partners – entities who firmly believe in what we’re doing and want to get involved early to help us bring the incredible excitement of drone racing to an emerging global fan base.
DRA Partners will play a key role in our growth and development, and we will look to a range of brands and companies to identify opportunities and ways to get involved.
- Integration into DRA’s marketing and communications.
- We will offer our Partners access to DRA intellectual property and assets (imagery, logos, consumer insights).
- Event and production content branding and product placement throughout the various interactive entertainment platforms.
- Integration into broadcast with guaranteed brand exposure.
- Right to market their brand as a DRL Partner – rights and benefits dependent on the Partnership category:
- Series Presenting Partner
- Major Partner
- Associate Partner
- Technical Partner
- Sanctioning Partner Event Partner
Our objective is to work with our Partners through offering them a platform to showcase their products and services in meeting both their marketing and business objectives.
To become one of our DRA Partners, contact us